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Matt Jones
Mount Maunganui rising above the beach and moored yachts on a clear day.

Making a Start

I can’t start anything off this year without acknowledging those affected by weather events as we start 2026. My thoughts are with those families and communities. As I start my year of writing off, I am sifting through a number of half-started, unfinished blogs laying about in ‘docs’ and looking over notes on my phone.… Read more »

Sunset over a lake, with a jetty silhouetted against golden light and distant mountains.

Every new beginning

For my final post of the year, I am recycling (with the most minor of edits) a message that I sent to my team this week. I had a bit of positive feedback and so I felt that it was worth sharing with you as well. ‘Every new beginning comes from some other beginning’s end.’… Read more »

The Auckland skyline at dusk, with light trails from motorway traffic in the foreground.

You can’t unsee it once you have seen it

I thought that as we close out 2025, I might spend the next couple of Thursdays going over some of the why and how come of my journey into my new role, and see if we can tease out learnings and ideas to reflect on. There is an often bandied about phrase that I hear… Read more »

The sun setting over a west coast beach, with marram grass on the dune in the foreground.

Big things are coming

When I founded IA I had three principals that I wanted to base the business on. I think that we have nailed all of these, but there were a few other things that I wanted, and had failed to figure out. If I could do that and have really high standards for support making sure… Read more »

Cape Reinga lighthouse standing on a green headland above the sea.

I don’t like keeping secrets…

I don’t like keeping secrets…but I will for another week. I have an announcement coming next week, so be sure to tune in, and keep an eye on social media and of course your inbox. We are in the downhill run, or uphill battle, depending on how you look at it, to Christmas. It’s an… Read more »

The Marlborough Sounds at sunset, layered headlands fading into the distance.

Thank you Nic

Thank you Nic. Yesterday was a tough one. My car (my mobile office) was at Novus for a windscreen replacement (stone-strike on the motorway in the weekend). I injured my foot last week and the swelling and pain was keeping me awake – I had booked in to see the Doctor at 10am. There was… Read more »

That Wanaka Tree standing in the lake, with mountains behind it.

Getting out of your own way

Before I get started, if there are any Lads out there who are interested in a Lunch at the end of the month – read on – ticket giveaway ahead… Getting out of your way – no, I’m not talking about Auckland traffic or being caught out driving through the Waikato at milking time. I… Read more »

NASA's Pale Blue Dot photograph — Earth as a single speck of light in a band of scattered sunlight.

The Pale Blue Dot

This is my last ‘4000 weeks’ related blog post (I think…!) One of the other ideas that has really come through for me at this moment is the idea of ‘cosmic insignificance’. I am sure at some stage you have seen the grainy picture of a pale blue dot in the middle of a dusty… Read more »

A surfer carving off the top of a wave in golden evening light.

Urgent vs Important

I am still being impacted by my reading of ‘4000 weeks’ which I discussed last week. One of the thought provoking ideas in this book is the concept that we spend so much time doing the urgent that we forgo the important. My next thought from here is how this deficit adds up over time.… Read more »